6 “Dirty” Secrets the Fitness Industry Uses to Make Billions (don’t fall for these tricks)

The diet and fitness industry is a multi-billion dollar industry. Think about it. It includes:

  • Workout Routines: P90X, TaeBo, CrossFit, etc.
  • Workout Equipment: Bowflex, AbWheel, the Shake Weight, resistance bands, treadmills, bosu balls, etc
  • Diets: Atkins, South Beach, Paleo, vegan, to name a few
  • Supplements: Fat burners, testosterone boosters, pre-workout pills, post workout shakes, etc.
  • Fitness Gear: Fit-Bit, expensive shoes, high-tech clothes that absorb sweat, etc.
  • Gyms: Gold's Gym, Bally's, Planet Fitness, and the list goes on

And yet, we’re one of the fattest countries in the world.

Go figure.

I wanted to reveal 6 dirty fitness secrets the industry keeps under wraps. Understanding these will help you go a long way towards building the body you want.

Dirty Fitness Secret #1 - Everything Works

If you ask a bodybuilder what the best type of workout is, they might tell you that split-part, bodybuilding workouts with high reps and medium to heavy weights is best.

If you ask a strenth trainer what the best type of workout is, they might tell you lifting heavy weights 1-5 times is the only way to build real strength.

If you ask someone who focuses on interval training, they’ll tell you that doing multiple exercises that workout your full body with rest is the best way to get lean and muscular.

The truth is that they’re all right. If you want to get big and muscular and are comfortable with eating lots of calories, bodybuilding is the way to go. If you care about strength and not about getting big, then focus on strength training. If you want to increase muscular endurance, get better muscular definition, and burn fat, then circuit weight training is perfect for you.

You’re a unique person with unique goals. Don’t let anyone convince you that one particular way of training is better than the other because they all work. Truth is, all workouts are pretty much the same... more on that below.

Dirty Fitness Secret #2 - Nothing Works Forever

Here’s another dirty truth: most of the fitness industry caters to “newbies”.

No matter what workout program you follow, if you’re overweight, you’ll start dropping pounds.

If you’re skinny and start lifting weights for the first time, you’ll notice an increase in strength and will see your physique change. These “newbie” gains major milestones and incredibly motivating.

But the human body is amazing at adapting, so as you progress with your workouts, your body will grow less muscle and will shed less fat unless you change your routine by adding more weights, working out with more intensity, being stricter with your diet, etc.

So make sure you’re progressively challenging your body by varying your workout to keep seeing improvement.

That means either more weight, more reps, less rest time, different exercise variations.

You don’t have to change everything. But you do have to make it progressively harder.

Dirty Fitness Secret #3 - Most Workouts Are the Same

This one goes hand in hand with my last point.

Most workouts use the same exercises, or variations of them. These exercises include the bench press, push up, deadlift, row, squat, overhead press, pull up, and dip.

The only real difference between people who want to build muscle and people who want to lose weight is the weight, number of repetitions, rest between sets, and what they eat.

The key is to choose what goal you want to focus on and follow a program that is conducive to that. The more complex your workout is, the less likely you are to do it. So focus on simplicity and efficiency so you can follow your workout consistently.

And remember, since most workouts are the same (except for the 4 factors mentioned above), it’s better to work a mediocre plan really well, than to barely work a “perfect” one. My main training principles revolve around 3 main themes:

  • Simplicity
  • Efficiency
  • Intensity

Dirty Fitness Secret #4 – It’s ALL in the Diet

I know this is a bit disappointing, but the truth is that behind EVERY SINGLE physique you’ve seen, whether it’s an actor, or fitness model, or guy at the gym is a result of their diet.

From Tony Horton, to Ronnie Coleman, to Greg Plitt, to Hugh Jackman.

Every single one of them trains differently. Bodyweight exercises. Bodybuilding exercises. Strength training. Powerlifting. Yoga. Pilates.

How you train is only 20% of the equation, and if you’re doing ANY kind of resistance training, you’re going to build/preserve muscle.

The rest of the results will come from your diet… regardless of diet strategy.

Paleo, intermittent fasting, ketogenic diet, raw food diet, vegan diet, Atkins diet, If It Fits Your Macros diet, etc.

At the end of the day, they all have one thing in common: enough calories to support muscle growth, or assist fat loss.

Some may exclude certain food types; dairy, gluten, saturated fat, etc. They do have two things in common…

  • Protein, carbs, and fat
  • Lots and lots of vegetables

Now the diets won’t agree on where you should get your protein, carbs, and fat from, but they all acknowledge that you need them.

Regardless, the fitness industry gives the impression that some gadget, or workout routine, or exercise method will give you superior results.

But like I said above, EVERYTHING works, and NOTHING works forever.

Dirty Fitness Secret #5 – Supplements Aren’t THAT Effective

This kind of goes along with the last point.

Diet is probably the most important factor to burning fat or building muscle.

I don’t mean to belabor the obvious, but supplements should well, supplement your diet.

Not substitute it.

Want to get stronger? Eat more. Sleep more.

Want to burn more fat? Eat less. Sleep more too.

Proper nutrition and adequate rest.


Those expensive testosterone boosters or pre-workouts might give you an extra 5% to 10% strength in the gym.


Those fat-burning pills could possibly help you burn a few extra calories a day.


But guess what, drinking black coffee could actually help you do both.

Just look here. And here. Aaaaand here.

Dirty Fitness Secret #6 – They Don’t Look Like That Year Round

I would say that 95% of the celebrities, models, or fitness professionals look just like you and me most of the time.

Just look at some examples.

Here’s Gerard Butler

Gerard Butler

And here’s Ryan Reynolds

Ryan Reynolds

Need I say more?

And these guys can afford personal trainers. Celebrity chefs. And in-home gyms. So don’t feel bad for how you look or how long it’s taking you to reach your goal.

  • July 15, 2015
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